Brand Book 2026

Confident · Warm · Editorial

The RDH Studio design system — every token, component, and surface in one place. Built for real-estate agents: clean, fast, friendly.

Colors

Ink

#0A0A0A

Onyx

#1A1A1A

Canvas

#F7F5F2

Paper

#FFFFFF

Stone

#F0EDE8

Signal

#FF6B35

Signal Soft

#FFF1EA

Signal Hover

#E85A28

Slate

#6B6B6B

Line

#E5E5E5

Line Strong

#BFBFBF

Typography

Display XL

Display Large

Display Medium

Heading Large (Inter)

Heading Medium (Inter)

Lead paragraph — body large at 18px. The quick brown fox jumps over the lazy dog.

Default body at 16px (Inter). Real-estate agents skim fast, so copy stays tight, legible, and warm.

Small / caption text at 14px in slate.

Eyebrow · all caps · tracked

Geist Mono · meta, counts, code · 2 / 5

Buttons

Chips & Status

Postcards

Prospecting letters

Email campaigns

Social posts

Active · 1 of 2

Surfaces

Ink on Canvas

Marketing engine

Default body text on the brand surface.

Paper on Onyx

One dark break

The single Onyx interruption per page.

Paper on Signal

Get started

For CTAs and primary moments only.

Ink on Signal Soft

Quiet callout

Used rarely — accent backgrounds, pull-quotes.

Stat Cards

Turnaround

24hr

First asset within 24 hours.

Average listings lift

+38%

In the first 90 days.

Active subscribers

412

Real-estate only.

Forms

First name

We'll use this for asset delivery only.

What should we make first?

Radius

sm · inputs, buttons

4px

md · cards

8px

lg · panels

12px

pill · chips

9999px

Shadows & Logo

shadow-card

shadow-pop

mark